Essential Business Writing Skills

Harness the Power of YOUR Words to Engage, Educate, & Encourage ACTION!

The written word is one of the most powerful forms of communication we have, and in our businesses, we use writing in EVERTHING we do to connect with our audience.

Emails, blog posts, social media, and sales copy are all important  – and that’s not even taking into consideration our books, reports, courses, and other products.

Many creative entrpreneurs lack confidence in their writing skills – even the ones who have always felt like they were “good writers.”

The minute they sit down to write something that their business is counting on – it gets scary – and HARD!

Because they’re worrying over writing well instead of just allowing their thoughts to flow, the results end up confusing or ineffective for the audiences, or even worse – boring!

Poorly written content helps no one. Your audience isn’t sure what you’re trying to say or what they should do next. And YOU aren’t happy with your own work and that leaves you dissatisfied and disconnected from the community you’re trying to serve.

But honing your skills can fix ALL of that.

If you polish your skills in all areas of your business writing, you’ll be able to:

  • Attract more visitors to your site and KEEP them there because your posts and pages are interesting and engaging!
  • Convert visitors into leads and then leads into customers because your sales copy is compelling and persuasive.
  • Grow a loyal community and subscriber base with emails, lead magnets, social media content that get read and enjoyed.
  • See more customer success because your content and training are clear and easy to follow.
  • Build deeper and stronger relationships all across your content funnels because you have a message and you share it WELL.

When you learn business writing – how to use your words in a powerful way in all of your written material – you’ll find confidence in owning your awesome and presenting it to the world.

Fortunately, it is a skill that you can learn and master with ease.

With my Freestyle Author Essential Business Writing Skills course, you’ll get the training and tools you need to learn one of the most critical skills your business needs.

This Self-Study Program is divided into 5 modules with short lessons in each module so that by the time you finish the course, you’ll be able to:

  • Prepare appropriately before you write, so that you can ensure your writing resonates with your audience and achieves your goal
  • Use the tone of voice that suits your audience, goal, and communication format, so that you build an effective connection through your words
  • Organize your thoughts into a logical flow, so that you write freely while getting your point across
  • Structure your writing for maximum clarity, so that it’s easy for your readers to follow and understand your message
  • Identify and eliminate unnecessary words and phrases, so that your language is concise and easy to grasp
  • Ensure your writing is accurate and grammatically correct, so that you project professionalism and attention to detail
  • Grab and keep your readers’ attention with engaging content, so that they remain interested and involved in your message
  • Write persuasively and present your case, so that your readers will be encouraged to take a specific action
  • Write enticing sales copy that motivates your readers to act decisively, so that you generate leads and make more sales
  • Resolve sensitive situations in a polite and professional way through writing, so that you maintain good relationships with your readers
  • Write compelling content for common business writing formats including email, blog posts, social media posts, letters, reports, and proposals – adapting your business writing skills appropriately to the situation
  • Explain clearly to readers how to complete a process or task, so that they can achieve it themselves and you can delegate or pass on your knowledge to others
  • Consolidate and implement your learning and plan future action steps

This course is broken down into 5 major modules and individual lessons to take you step-by-step through the ways to bring your business writing up to professional level.

Here’s An Outline of The Freestyle Author Essential Business Writing Skills Course…

  • Introduction 
  • Module 1 – Before You Write a Word
    • Lesson 1: What You Need to Know
    • Lesson 2: Pick the Appropriate Tone
    • Lesson 3: Organize Your Thoughts
  • Module 2 – Write Like a Professional 
    • Lesson 1: Structure
    • Lesson 2: Word Use
    • Lesson 3: Editing & Proofreading
  • Module 3 – Write with Intent 
    • Lesson 1: Engaging
    • Lesson 2: Persuading
    • Lesson 3: Selling
    • Lesson 4: Difficult Situations
  • Module 4 – Write for Specific Formats
    • Lesson 1: Emails
    • Lesson 2: Blog Posts
    • Lesson 3: Social Media Posts
    • Lesson 4: Letters, Reports, Proposals
    • Lesson 5: Instructional and How-To Content
  • Module 5 – Review and Refine  

The modules follow a logical order, so while you can skip around if you want, it’s best to work through them one at a time. As you go through each module, use your Action Guide to help you complete the Action Steps at the end of each. It will help if you have some of your previous written content handy so that you can apply the lesson directly to your own work.

Here’s What’s INSIDE the Package When You Buy  Freestyle Author Essential Business Writing Skills

  • Main Course Book: A comprehensive self-study text book. 90 pages of instruction, takeaways, and action steps that cover all 5 modules of the course. A comprehensive self-study text book.
  • Action Guide: A companion workbook. A 50-page set of worksheets and exercises which will help you take immediate action on the things you learn in the Main Course Book.
  • Quick Start Guide: A summary cheat sheet. A 40-page course overview, which includes the main takeaways, key points, and action steps from each module of the course – provides an easy time-saving reference or review versus referring to the full course book every time.

You’ll also get the following…

  • Commonly Confused Words Handout – A handy list of words that trip up many writers.
  • Grammar, Spelling, and Punctuation Guide – A Freestyle Author favorite – packed with basics of the most common grammar, spelling, and punctuation mistakes, along with quizzes and exercise to help you become more adept at identifying them in your own writing.
  • Business Writing Checklist – A reusable tool for always ensuring your writing is on target, professional, and effective.

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About Teresa Miller:

The original Freestyle Author, and is a writing, publishing, and creativity coach.  She is fiercely committed to helping creative entrepreneurs find their own unique style of business success.  Freestyle is about artistic expression combined with skill and expertise and about having FUN with your business!

The Freestyle Mission: Celebrate Your Differentness & Own Your Awesome!

“If you celebrate your differentness, the world will too. It believes exactly what you tell it – through the words you use to describe yourself, the actions you take to care for yourself, and the choices you make to express yourself. Tell the world you are a one-of-a-kind creation who came here to experience wonder and spread joy.  Expect to be accommodated.” – Victoria Moran